https://www.theheist.tv/projects-2 daily 1.0 2024-09-14 https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1607545645409-QWSJG4DJTYK0ROL9U0VF/image-asset.png Projects https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1607546484465-4408QBXOQNA4OMP404MG/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1607545800668-UU6SGA2WI8B58HGYSTFY/201024_SkullyForge_Rec709-00001412.jpg Projects https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1644030959057-BASO7RMJTEWYZP0J3J43/image-asset.png Projects https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1644031847674-W4L14OA8JZNETWVPPFHW/Screen+Shot+2022-02-04+at+10.28.13+PM.png Projects In early fall 2021 we were approached by 360 Hunting Blinds to put together a creative visual refresh for their brand, specifically looking to add a library of video content that could play online, and for in-person installations (trade shows, dealer showrooms, etc.) Since it was already only a few weeks from the start of hunting season, we moved quickly working with the 360 to build out a 3-tier content strategy, starting with a brand anthem film. We developed a script built around the main talking points for the brand, and began scouting. After scouted a wide variety of locations across the midwest (their primary market), we ended up picking spots in three states that embodied a good cross section of ideal scenarios for 360’s products. Along the way, we also found & cast real hunters in each location who we could follow through the hunting season. Once we had all those elements in place, we followed our hunters through their hunting seasons, shooting off and on for the next three months to capture a wide range of scenarios and weather conditions. To build out the library of content for the campaign, in addition to the Brand Anthem Film, which captured the heart and soul of 360 of the brand, we created two more groups of content. Product Videos, which highlighted the features and selling points of each of their two main product lines, and second, we created a series of short vignettes for social media, giving 360 a wide range of top-of-the-funnel marketing content. They’ll be releasing this content throughout the year on their socials, as well as providing extra content for trade shows displays and dealer showrooms. The campaign was co-directed by Seth Rice & Seth Haley Cinematography by Seth Haley, (additional footage shot by Seth Rice, wildlife by Chris Hood) Edited by The Heist, Colored by Jesse Schroeder Sound Design by Zak Devries, Music by Zachary Horner https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1712931907561-BS8NWUUMW7JPJGMEPQS5/Anthem+Film+v2.5+-+Final+for+Color+%28Resolve%29+no+resizes_01_00_01_17.jpg Projects https://images.squarespace-cdn.com/content/v1/5c2d50bc4cde7a5d53f0a51a/1675362801952-KPWIDK395GJF4N613UEC/image-asset.png Projects New American Dream The Film & Filmmakers About the Film: Have you ever wondered what it would be like to live in an RV and travel the world, pursuing your dream job? For Peter and Kathy Holcombe, this isn’t merely a question - they’ve actively built a life that embodies that vision, but it wasn’t always that way. We got to tag along with Peter & Kathy on a photography assignment as they shot marketing photos of the new Winnebago Ekko. We made our way across southern Utah as they photographed the new RV in some of the most beautiful locations the West has to offer. Along the way, as we got to hear more of their story, we realized that Peter and Kathey have built a life out of asking “why”? Why do we need that corporate job, or that new car? Do we really want to wait until retirement to chase our dreams? Spoiler alert: They didn’t. Directed by Seth Rice & Seth Haley Shot & Colored by Seth Haley Edit & Mix by the Heist About the Filmmakers: New American Dream is the debut film from directing duo Seth Rice & Seth Haley. Seth Rice is a storyteller & award-winning filmmaker who is passionate about translating abstract ideas into a clear vision & connecting those ideas with an audience. He has worked with a wide range of national & international brands, helping them tell their story. When he’s not working, he can be found roasting coffee, and when opportunity arises, hunting alligators in the depths of the Florida swamps. You can keep up with Seth on Instagram at @TheSethRice Seth Haley is the visual half of the directing duo, never more at home than when behind a camera. He has lensed a wide range of projects, from short films to documentaries, and spots for brands nationwide. When he’s not behind a camera, Haley can usually be found ripping it on a dirtbike or tackling overland treks in his Porsche Cayenne. 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